Following the tagline “Copper is the new gold”, we transformed the conception of America’s 20’s and 30’s glamorous chic into stylish and inimitable experience for the launch of the luxury vodka – Absolut Elyx. Setting a new standard in the world of spirits, Absoult Elyx is the perfect combination of traditional handcraft, copper distillation from restored 1929 still and a magnificent bottle shaped like a modern decanter with real copper accents.
What: Absolut Elyx Vodka celebrated the spirit of craftsmanship in Sofia in a premium club with the smooth and elegant performance of jazz musicians Peter Salchev and Angel Zabersky trio. The copper color, as reminiscence of the golden age of Hollywood, appeared in all details – from the satin dresses and the jewellery of the hostesses to the imposing pendant lights. Actors commissioned for the event, played the role of Hollywood couples, implicating the audience in improvised movie scenes.
When: October 4, 2012
Where: Black Label Whisky Bar, Sofia
We recreated the idea of 24-hour clock which defines our daily life and wove it into striking fashion, music and dance performance for spring-summer collections, 2013 show in Mall of Sofia.
What: Models, dancers, musicians and DJ were involved in unconventional performance divided into four parts following our everyday life. “Good morning”, “School and leisure time”,
“Working hours” and “Party time” were the catchy themes which impressed with different choreography and design ideas mixed with relevant performance of renowned artists Santra, Orlin Pavlov, Alex Raeva and DJ Doncho. Oversized clocks were the highlight of the stage décor.
When: February 23, 2013
Where: Mall of Sofia
It’s about unique and memorable fashion journey to the streets of the fashion capitals London, Paris and New York. The street art, graffiti and culture of these cities were our huge inspiration to create a nontraditional event for autumn-winter trends, 2012 presentation.
What: Replicas of some of the cities’ symbols, along with the models, dancers, musicians and graffiti artists made the audience feel the spirit of romantic Paris, posh London and cosmopolitan New York. Every detail – from mini cooper and graffiti murals to lovely French corner cafe, embodied distinct facet of street art and cultural experience of the cities. The guest artists of the event were Bobo, Pechenkata (world beatbox champion), Roni Popova (Sentimental Swingers), dance studio 121.
When: September 27 – 29, 2012
Where: Mall Of Sofia
“Four colours and four trends in four days.” It was the tagline we started from to work out the concept of the event. Inspired by the Mall of Sofia’s vivid brand colors – red, blue, yellow and green, which perfectly matched the colour trends of spring – summer, 2012, we created outstanding performance combining music, fashion and dance.
What: 4-day nontraditional fashion show dominated by 4 strong moods, colors and trends. “Passionate” red, “cheerful and romantic” yellow, “the color of nature” – green and “serene”
blue – each color theme is evoked in an inventive performance. Dancers and models sashayed down the catwalk, hanging in the air trombonist, artistic decoration and special choreography – a creative mixture turned the event into spectacular art form.
When: March 28 – 31, 2012
Where: Mall Of Sofia
We called it “Dreams and bubbles”, embodying the delicate bubbles,the elegant colour and the distinguished style of the iconic Moët & Chandon Imperialchampagne in a spectacular music and dance performance.
What: We transformed the stage of a stylish club in Sofia into alluring world of dreams and fantasy. Blending music (with special guests Margarita Aleksieva – Mey and DJ Vlady), dances and multimedia we re-created Moet & Chandon sumptuous style. The stylized fine bubbles appeared subtly in dancers’ costumes and decoration.
When: June 15, 2012
Where: Club Tequila, Sofia