Absolut Elyx


The concept:

Following the tagline “Copper is the new gold”, we transformed the conception of America’s 20’s and 30’s glamorous chic into stylish and inimitable experience for the launch of the luxury vodka – Absolut Elyx. Setting a new standard in the world of spirits, Absoult Elyx is the perfect combination of traditional handcraft, copper distillation from restored 1929 still and a magnificent bottle shaped like a modern decanter with real copper accents.

Event description:

What: Absolut Elyx Vodka celebrated the spirit of craftsmanship in Sofia in a premium club with the smooth and elegant performance of jazz musicians Peter Salchev and Angel Zabersky trio. The copper color, as reminiscence of the golden age of Hollywood, appeared in all details – from the satin dresses and the jewellery of the hostesses to the imposing pendant lights. Actors commissioned for the event, played the role of Hollywood couples, implicating the audience in improvised movie scenes.

When: October 4, 2012

Where: Black Label Whisky Bar, Sofia


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