It’s completely inspired by the exclusive music video with a dance-driven theme created by the globally renowned Swedish House Mafia for world launch of Absolut Greyhound cocktail. This Absoult campaign is an all-Swedish creative collaboration between cutting edge music artists and multi-sensory cocktail experience.
What: We elaborated a series of parties for the launch of the new cocktail referring to the fancy and intricate Steampunk – a fantasy world of machinery and style. Clock mechanisms, telescopes, binoculars, old bicycles as a decoration, high heel boots, decorated eyeglasses and helmets, dark eye make-up worn by the hostesses and dancers – all elements re-created the atmosphere of Absoult Greyhound striking music video. “The Absoult shape” was represented by subtle Absoult flat bottles made of sheet metal.
When: May – August, 2012
Where: Sofia /club Tequila/, Varna /club Horizon/, Sunny Beach Resort /Bedroom beach/, Lozenets /Hacienda beach/