What: Performance of Beloslava, one of the most famous acid jazz singers in Bulgaria,
featuring Michael Fleming /Tri-O-five/.Re-creation of a distinctive winter ’’Belvedere Atmosphere’’ using decorated snow trees, snow machine, husky dogs as ‘’guards’’ led by hostesses, dressed in white gowns.
When: March 15, 2007
Where: club South Park, Sofia
Receiving immediate brand recognition
Providing word of mouth communication
PR coverage in key media
Communication of brand personality.