Clockwork Fashion


The concept:

We recreated the idea of 24-hour clock which defines our daily life and wove it into striking fashion, music and dance performance for spring-summer collections, 2013 show in Mall of Sofia.

Event description:

What: Models, dancers, musicians and DJ were involved in unconventional performance divided into four parts following our everyday life. “Good morning”, “School and leisure time”,
“Working hours” and “Party time” were the catchy themes which impressed with different choreography and design ideas mixed with relevant performance of renowned artists Santra, Orlin Pavlov, Alex Raeva and DJ Doncho. Oversized clocks were the highlight of the stage décor.

When: February 23, 2013

Where: Mall of Sofia


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