The concept:
“Four colours and four trends in four days.” It was the tagline we started from to work out the concept of the event. Inspired by the Mall of Sofia’s vivid brand colors – red, blue, yellow and green, which perfectly matched the colour trends of spring – summer, 2012, we created outstanding performance combining music, fashion and dance.
Event description:
What: 4-day nontraditional fashion show dominated by 4 strong moods, colors and trends. “Passionate” red, “cheerful and romantic” yellow, “the color of nature” – green and “serene”
blue – each color theme is evoked in an inventive performance. Dancers and models sashayed down the catwalk, hanging in the air trombonist, artistic decoration and special choreography – a creative mixture turned the event into spectacular art form.
When: March 28 – 31, 2012
Where: Mall Of Sofia
