What: We re-created each of the elements, using different forms of art;
For “Earth”– break dancers and green catering tables with vegetables and fruits;
For “Water” – an opera singing performance, catering tables with sea food, blue decorations and aquariums;
For “Air” – a ballet performance, white catering tables, champagne, candy floss, candies etc.;
For “Fire” – red catering tables with roasted food and a fire dancer.
When: October 17, 2007
Where: The new showroom of Peugeot
We achieved a successful PR coverage in the “important” media-specialized magazines
and Internet sites, lifestyle magazines, newspapers.
Building brand awareness.
Further development the image of Peugeot – innovative and daring in business
and marketing .